Monday, May 27, 2019
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

VinMart opens Vietnam’s first virtual store

(By: Inside Retail Asia) Vietnamese supermarket chain VinMart claims to have opened Vietnam’s first virtual store. Run by VinGroup’s subsidiary VinCommerce, the new concept is being tested in 20 locations, including...

Are Customers Loyal? The Emotional Framework of Loyalty

By: Yayu Javier The Emotional Framework Part 2 In my last article, I spoke about the Emotional Framework of Loyalty and clearly emphasized that Loyalty should not be merely transactional but...

DOH to open first ‘mall-based clinic’

(By: Emme Rose Santiagudo, The Daily Guardian) The Department of Health-Center for Health Development (DOH-CHD) 6 will open its first mall-based clinic at Robinsons Place Iloilo in City Proper, Iloilo...

Colliers: F&B to dominate retail space absorption in Bacolod City

(By: Erwin Nicavera, Sunstar) Recognizing Bacolod City as a major retail hub in the Visayas, a global real property service company said food and beverage (F&B) along with foreign clothing...
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