Saturday, July 20, 2019
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

SM Mall revenues up by 8.4% in Q2

By: Victor V. Saulon, Business World Mall revenues from the country's biggest mall operator SM Prime Holdings went up by 8.2% to P31.07 billion during the second quarter. This is accounted...

26th NRCE speakers to shed light on brand crisis management, influencer marketing

Marketing and branding experts will share their first-hand knowledge on how retailers can positively present their brands at current times at the 26th National Retail Conference and Stores Asia...

The changing FMCG market in China

By: Jason Yu, Kantar Worldpanel The eighth annual China shopper report from Kantar Worldpanel China and Bain & Company reveals that FMCG growth remains robust, growing at a rate of...

Puregold expects double-digit growth in revenues this year

By: Denise Valdez, Business World Puregold Price Club, Inc. expects to see double-digit growth in revenues this year, as it partnered with Globe Fintech Innovations, Inc. (Mynt) to introduce a...
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