Monday, October 21, 2019
Welcome to the PRA website!
As the country’s recognized organization ‘of the retailers and for the retailers’ it is our goal at the PRA to provide Filipino retailers vital and latest updates in the industry to help them advance their business strategy.
We wish that through this website, you will learn more about the organization—including our programs, initiatives, and advocacies, as well as the latest news and insights in the local and global retail scope.

— ROSEMARIE B. ONG
President, PRA & SEVP – COO, Wilcon Depot Inc.

JOIN THE BIGGEST RETAIL
TRADE ORGANIZATION IN THE PHILIPPINES!

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PRA UPDATES

Potato Corner emerged as Emerging Master Entrepreneur at the EY Entrepreneur of the Year...

By: Business World Jose P. Magsaysay, Jr., chairman Emeritus of Cinco Corp., received the Emerging Master Entrepreneur award 2019 last night at the Makati Shangri-La hotel. Mr. Magsaysay started Potato Corner with...

Kultura and MSMEs: A partnership that breeds business inclusivity

By: Business Inquirer.net For overseas Filipino workers, immigrants and tourists looking for souvenirs to take with them and remind them of the Philippines, Kultura is a treasure trove of all...

Lawson plans tenfold jump in Philippine convenience stores

By: Takayuki Yao, Nikkei Asian Review Japanese convenience store operator Lawson will expand its footprint in the Philippines to about 500 stores by 2024, a tenfold increase from the roughly 50...

Domino’s Pizza Philippines President Named as 100 Most Influential Filipinas in the World

By: News Front Philippines Pinky Yee, the President of Domino’s Pizza Philippines and concurrent Vice President of the New Business Group Division of Goldilocks Bakeshop, Inc., was officially honored by...
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UPCOMING EVENTS

PRA VIDEOS

[THE PRA INSIDER] What are the qualities of an outstanding Filipino retailer?
02:49
[THE PRA INSIDER] Golden ABC, Inc. Vice President for Brand Management Jeff Bascon
03:24
[THE PRA INSIDER] Jollibee Foods Corporation Founder and Chairman Tony Tan Caktiong
01:50
[THE PRA INSIDER] 21st OFR winners: What makes an outstanding Filipino retailer?
05:27
THE PRA INSIDER: PRA President Rosemarie Ong on Leadership and Tips for Aspiring Retail Leaders
03:12
THE PRA INSIDER: Retail Trainer and Consultant Francisco dela Cruz on The New Customer Expectations
03:20
THE PRA INSIDER: Mystery Shopping Success with Michelle Patel of SatisFIND
02:30
THE PRA INSIDER: Communicating Effectively in Retail with JV Wong
01:43
THE PRA INSIDER: How do eCommerce & Digitalization fare in Rural Markets?
02:58
THE PRA INSIDER: Is AI necessary in Retail? with Symphony Retail's Oscar Garcia-Velasco
04:00
THE PRA INSIDER: The Changing Landscape of Grocery Retailing with IGD's Shirley Zhu
02:45
THE PRA INSIDER: Amazon Web Services Santanu Dutt on Retail and Innovation
01:41
THE PRA INSIDER: Central Pattana's Deputy CEO Wallaya Chirathivat on The Role of Malls
02:23
THE PRA INSIDER: McCann Worldgroup Philippines Jason Cruz on Customer Service in the Digital World
00:56
THE PRA INSIDER: Nielsen Philippines Patrick Cua on Trends & Opportunities in Supermarket Business
02:07
THE PRA INSIDER: FIRA Chairman Massimo Volpe on Retail Global Situation and Opportunities
03:07
THE PRA INSIDER: Globally-recognized Author Wijnand Jongen on The Concept of Onlife Retail
01:58
THE PRA INSIDER: Linawsign Advertising Retail Solutions Director Raj Afable on Shopper Communication
01:38
THE PRA INSIDER: PASIA's Jericho del Puerto on Logistics and Supply Chain in Retail
02:39
THE PRA INSIDER: Retail Security Consultant Felipe H. Buena, Jr. on Security in Retail Stores
01:49
THE PRA INSIDER: Mober CEO and Founder Dennis Ng on Efficient Delivery Service
01:17
PCAAE honor Atty. Paul A. Santos as Ang Susi Awards 2018, "Association Board Member of the Year"
04:56
National Retail Conference & Expo wins Industry Development Award at Ang Susi Awards 2018
06:00
24th National Retail Conference and Stores Asia Expo 2017 Highlights
05:54
THE PRA INSIDER: Globe Strategy and Governance Head Ada Hernandez on Digital Touchpoints in Retail
01:44
THE PRA INSIDER: People Ignite Chief Executive Igniter JV Wong on The Bright Brand Mindset
02:12
25th National Retail Conference and Stores Asia Expo 2018 DAY 1 Highlights
03:26